Technical SEO Service

We will build a technical SEO foundation to get your search rankings

Activities like the speed of your pages, mobile optimization and the structure of your data directly impact how effective search engines crawl and index your site. Having well written content does not always translate to easier crawling for search engines to rank your pages. We will build a technical SEO foundation to get your search rankings to their full potential to increase traffic, drive growth and scale revenue. Our technical SEO specialists will start with a comprehensive SEO technical audit service before we deliver a high performing custom strategy based on your business, industry and competition.

We review your:

  • Current ranking position on search engines
  • Business and industry keywords
  • SEO performance and history
  • Website structure
  • Website performance and speed

We Are Your Professional SEO Services Partner

Save time and money by outsourcing your off page SEO service requirements to us. In addition to tracking and reporting, we will help you:

  • Rank higher in Search Engine Results Pages (SERPs)
  • Enhance user experience
  • Boost targeted traffic
  • Increase social media presence
  • Build a loyal audience
  • Optimize content
  • Configure Google Analytics

Technical SEO Process

  • Run crawlability report
  • Conduct SEO audit and define site structure
  • Implement SSL
  • Increase site speed
  • Remove duplicate content
  • Remove broken links
  • Test responsive web design (mobile friendly)
  • Create XML sitemap
  • Optimize site architecture
  • Utilize robots.txt
  • Audit redirects
  • Fix HTTP errors
  • Check server performance

Are Your Visitors Scrolling Through Pages Of Results To Find You?

Stay ahead of your competition by increasing your online presence and attracting new traffic. We monitor the latest search engine developments and regularly fine-tune on page SEO optimization, so your business and brand will continue to rank on Google, Yahoo and Bing.

Technical SEO:

Technical SEO is the method of ensuring your website is compatible with search engine requirements so that it can be indexed and searched correctly.
Technical SEO is the process of making your website search-engine friendly, to maximize your organic search performance. Every search engine has its own algorithms, aspects, bots, etc. to comb through the millions of sites on the web. Technical SEO is used to make your site conform to these requirements, based on technical aspects, such as structured data, internal links, and mobile friendliness.
The main goal of a technical SEO audit is to assess your website’s current SEO and determine which aspects you need to improve for a seamless online experience.
Gain insights on the performance of your website while identifying opportunities for improvement by digging into your website’s technical details. Some of these details we will help with include:

  • Understanding the business and promotional goals you have for the website,
  • Analyzing your website’s strategy and its implementation,
  • Diagnosing how search engines currently crawl, render, and index your pages,
  • Investigating your website’s contents and structure, for both mobile and desktop versions,
  •  Evaluating the current technical health of your website, and mapping a path of improvement for better results.
  • Analyzing how search engines understand your pages, how they are currently ranking, and if they meet search intent
  • Compiling information and implementing a strategy to increase high quality organic traffic to your site, to help further increase in revenue and conversions.

How can we help with your technical SEO audit needs?

A technical SEO audit is a complete overview of your site’s on-page SEO. It will analyze everything from code quality and quantity. After a technical SEO audit, you’ll know exactly what needs to be improved on your site and what you can do immediately increase its search visibility. We use several methods to achieve this goal, including some of the following to conduct detailed technical SEO audits.

  • Crawl analysis
    A crawl analysis report shows the statistics of Google’s crawling history on a website. This report can detect if Google encounters any serving problems when crawling a site.
  • Competitor analysis
    A competitor analysis is used to check out a business’ competition by evaluating the SEO and analyzing information to help uncover what is needed to boost your website ranking.
  • Metadata analysis
    Metadata analysis analyzes a website’s metadata to ensure that it is meeting the requirements of ranking, including character counts and SEO keyword use.
  • Meta tags
    To get started in search engine optimization, you first need to analyze your current meta tags. For example, they should be full sentences that include as much relevant information about your product or service as possible. You should also include any keyword phrases you are targeting within them.
    These are some of the types of examples our experts will look into when auditing your site, as having the right Meta Tags are essential in improving organic traffic and ranking.
  • Image optimization
    An image optimization ensures that proper measures are taken to have an image rank on Google (or other search engines). Recommendations like reducing file sizes for faster page loading is an example of how image optimization works.
  • Website speed optimization
    Website speed optimization produces recommendations on what actions can be taken to increase the speed of page loading for increased SEO ranking.
  • Page structure
    A well-structured page will naturally rank higher than a poorly structured one. The first step to creating a well-structured page is determining your target keywords. Once you’ve listed your target keywords, the next step is to optimize for those terms.To do so, you need to ensure that keywords appear in the following areas: URL, Title Description Headings, Internal Links, Anchor text, Meta tags, Link structure, Images, Alt text, Audience targeting (relevant to search engines), Outbound links social media citations, blogs, etc.
  • Structured data markup
    Structured data markup is a machine-readable representation of data on a website. These markups are added to HTML to help search engines process content with reliability.
  • Mobile performance
    We are living in a mobile-first world, and Mobile SEO should be one of your primary focuses. Google primarily looks at the mobile version of your website. Mobile-first indexing is crucial in technical SEO, and it is important to make sure that your website is at its best when browsed from a mobile device.
    Our technical SEO experts analyzes the intersection of mobile user experience, content parity between your desktop and mobile versions. Any technical obstacles preventing search engines from crawling and indexing your mobile content will also be analyzed.
  • Website migration
    In the world of SEO, website migration is the term used when describing significant changes to a site that might affect search engine visibility. We incorporate changes like site location, platform, and more for enhancing your website’s SEO.
  • Server logs analysis
    A vital part of technical SEO is analyzing how your website is accessed by users and search engine crawlers.
    Analyzing server logs can surface potential issues with your server’s technical performance, crawl errors, and even your website speed – the fundamental aspects of technical SEO. Servers are an important key factor in having an easily accessible site.
  • Penalty recovery
    Google penalties can be a product of algorithm changes or black-hat technical SEO for WordPress and other site formats. To help you recover from a penalty, our SEO experts utilize Google Search Console to identify which type of penalty affects your website, assess your backlink strategies and resolve variations on original web pages and content crawled by Google. We also check all your redirects to ensure they work correctly, and resolve any other penalties which may have a negative impact on your site.

WHY US

1 ACCESS MARKETING provides consulting, marketing, strategy, and resources for companies and individuals wanting to improve the performance of their site and organic traffic. Our team implements proven strategies to increase visibility, revenue, and drive sales to your business. We work with our clients to build the foundation that enables their business and site to achieve a sustainable advantage over their competitors at an affordable price.

FAQ

Technical SEO is ensuring that your website is structured in a way that allows Google to understand and index your site’s content for optimal search engine results.

Search engines use technical SEO as one of their main ranking factors to determine which websites rank higher in their search results pages (SERPs). As a result, you can rank higher in Google and other search engines if you follow best practices for technical SEO.

The best way to improve your site’s ranking & traffic is with an effective technical SEO strategy. This means improving your site’s usability, accessibility, speed, and content quality. An effective technical SEO strategy can also enhance your brand recognition and, help you grow an audience of loyal buyers for your products or services.

If you’re not sure whether you need technical SEO, it’s a good idea to find out. Even if you have a strong content marketing strategy and great marketing ideas, without the proper tools and expertise, your site may be missing some key elements that can make or break it.

It depends on the complexity of your site. If you have a big website with many pages, it will take longer to complete. However, if you have a small website or blog and want to optimize a single one page, it can be finished in a few days.

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